This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

FREE UK SHIPPING ON ORDERS OVER £40 Subscribe to get 15% OFF

Use coupon code WELCOME10 for 10% off your first order.

Cart 0

No more products available for purchase

Products
Add order notes
Congratulations! Your order qualifies for free shipping You are £40 away from free shipping.
Pair with
Subtotal Free
Shipping, taxes, and discount codes are calculated at checkout

Meet the Matcha: Exploring Taste Profiles

Meet the Matcha: Exploring Taste Profiles

Meet the Matcha

Matcha is more than just a green tea powder; similar to coffee, it offers a diverse range of taste profiles that can transform your tea experience. From sweet and creamy to robust and earthy, each type of matcha brings its own unique flavour notes. In this guide, we’ll take a closer look at the different taste profiles of matcha, what affects them, and how to choose the best matcha for your palate.


What Influences Matcha’s Taste?

Several factors contribute to the taste profile of matcha, including:

  1. Cultivation Methods

    • Shading the tea plants before harvest increases chlorophyll levels, which enhances the umami flavour.

  2. Harvest Time

    • First harvest matcha (ceremonial grade) tends to have a sweeter and more refined taste compared to later harvests (culinary grade).

  3. Processing Techniques

    • The way matcha is processed, from steaming to grinding, also impacts its taste and texture.


Matcha Taste Profiles

Let’s explore the different taste profiles you can find in matcha, from smooth and sweet to bold and earthy.

1. Sweet and Creamy Matcha
  • Taste Notes: Mild sweetness, creamy texture, subtle umami

  • Best For: Traditional matcha tea, lattes, and desserts

Sweet and creamy matcha is often from the first harvest and is considered ceremonial grade. This type of matcha has a balanced umami flavour with a smooth finish, making it ideal for those new to matcha.

2. Earthy and Robust Matcha
  • Taste Notes: Grassy, slightly bitter, bold

  • Best For: Cooking, baking, and smoothies

Earthy matcha has a stronger, more robust flavour that holds up well in recipes. It’s perfect for adding to baked goods or blending into smoothies for a nutritional boost.

3. Umami-Rich Matcha
  • Taste Notes: Savoury, full-bodied, rich

  • Best For: Traditional matcha ceremonies, mindful tea rituals

Umami-rich matcha has a deep, savoury flavour that is highly prized in Japanese tea ceremonies. This type of matcha is best enjoyed on its own to fully appreciate its complex taste.

4. Fresh and Grassy Matcha
  • Taste Notes: Bright, vegetal, refreshing

  • Best For: Cold brews, iced matcha drinks

Fresh and grassy matcha brings a vibrant, refreshing taste that works well in cold beverages. It has a light, crisp flavour that’s perfect for summer drinks.

5. Nutty Matcha
  • Taste Notes: Roasted, toasty, slightly sweet

  • Best For: Matcha-based snacks, lattes, and desserts

Nutty matcha has a warm, roasted flavour with a hint of sweetness. This profile is ideal for those who enjoy a richer, more comforting tea experience. It pairs well with baked goods and nut-based milk alternatives.


How to Identify High-Quality Matcha

When selecting matcha, look for these key indicators of quality:

  • Colour: Bright, vibrant green indicates a high-quality matcha.

  • Texture: Fine, smooth powder means it has been ground well.

  • Aroma: Fresh and vegetal with no off-putting smells.


Choosing the Right Matcha for You

The best matcha for you depends on your personal taste preferences and how you plan to use it:

  • For a traditional tea experience: Choose a ceremonial-grade, sweet, and creamy matcha.

  • For cooking and baking: Opt for a robust, earthy matcha.

  • For iced drinks: Go for a fresh, grassy matcha with a crisp taste.

  • For a comforting latte: Try a nutty matcha for a warm, roasted flavour.

If you don't like matcha, it might just mean you haven't found the right taste note for you yet! Each profile offers something unique, and finding your match can make all the difference.


Exploring matcha’s taste profiles opens up a world of flavour possibilities. Whether you prefer a sweet and creamy brew or a bold and robust blend, understanding matcha’s nuances can help you choose the perfect tea for any occasion. At Romi Matcha, we offer a selection of high-quality matcha to suit every taste. Discover your favourite and enjoy the gentle wave of calm that powers your day.